About Us
Aprinda, LLC is based in Northern California and offers a range of hospitality consulting and training delivery services to clients nationwide.
The Aprinda Expert Network brings to bear decades of expertise in all facets of hotel operations. Our E-Learning programs and
custom training solutions are built by professionals in the instructional
design and hotel sales & marketing industry.
 William J. "Bill" Heaney
bheaney@aprinda.com
Expertise: Sales, Marketing, Operations
Bill Heaney has over 37 years of multi-faceted tourism, hospitality, international commerce, and leadership experience. During his hospitality career Bill was Senior Vice President of Sales and Marketing at Boykin Hospitality and Savoy Hotels and Resorts, Vice President of Sales at Meristar Hotels & Resorts, Vice President Sales at Red Lion Hotels Corporation, and Vice President of Brand Development with Red Lion. Bill also supervised the sales and marketing efforts of a portfolio over 35 multi-branded and independent hotel, resort and conference centers after joining American General Hospitality in 1993. Bill began his travel and hospitality career as Director of Operations and Product Development for Arthurs Travel Incorporated, a Philadelphia-based division of tour operator International Thompson Ltd., of London , England and eventually became the Sr. Vice President of Global Operations for Arthurs. Subsequently, he was Vice President of Marketing/Housing for charter tour operator GWV, a division of The Interface Group (producer of COMDEX); Bill also was National Director of Sales and Marketing for Wyndham Hotels and Resorts at the start up of Wyndham. In these roles Bill has demonstrated consistent, extraordinary results and natural leadership while developing people, new initiatives, and proactively adapting to the rapid change of technology and markets.
Bill is a communicator, motivator, problem solver, mediator, revenue driver, cost containment maven, negotiator, deal evaluator, consensus builder, creative marketer, and mentors with passion.
 Tom Welsh, Ph.D.
twelsh@aprinda.com
Expertise: E-Learning Development, Training, Performance Support Systems
Tom Welsh has over 20 years of experience developing training and performance support solutions for businesses in a wide range of industries. During his career, Dr. Welsh has developed instructional products for clients representing many industries, including hospitality, heavy equipment, pharmaceuticals, finance, retail, semiconductor, waste management, and medical manufacturing. His work experience includes employment as a corporate training specialist in two companies, an ongoing career as an independent consultant, and a Professor in the Instructional Design and Technology Program at California Statue University, Chico. (see online resume)
His training solutions span a broad range of content areas and incorporate both traditional and emerging media. Dr. Welsh's scholarly and development interests are in the areas of web-based instruction, blended instructional systems, and database-driving content for use in training and performance support. He has publications in the areas of web-based course development, computer interface design, and innovative uses of technology for education and training. He presents regularly at national conferences on topics related to instructional design and development. He teaches courses on Web Animation, Instructional Design for Web-Based Instruction, Instructional Design Research and Theory, and ID Consulting. |
